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Experience
2005 to Present: TheUseful/World Avenue –
Boca Raton, FL
Vice President, CPA/Affiliate Marketing Network
Spearheading the development and launch of the next generation multi
channels marketing affiliation platform that will enable TheUseful/WorldAvenue
(top 25 advertisers on Nielsen) to become the leader in multi channels
marketing.
2003 to 2005: ExecFocus.Net – Studio City, CA
Partner
Provided Internet marketing strategy and services to small and medium
size companies. Services included business and marketing plans,
affiliate marketing management, SEM, SEO, newsletter and e-mail
campaigns as well as guerilla marketing and PR.
1999 to 2002 Commission Junction – Santa Barbara,
CA
Vice President, International
Part of the core management team that turned CJ into the leading
affiliate marketing solution in the world. Company offers affiliation
platform for 1,700 advertisers and 500,000 publishers worldwide.
1994 to 1999 Mediacom – Los Angeles, CA.
President
Consultant to numerous Internet and entertainment companies including
Warner Bros. (WB). Spearheaded the launch of Warner Bros. film
distribution in China as well as the opening of an Internet/e-commerce
ventures, Kabang.com.
1989 to 1994 The Walt Disney Company – Burbank,
CA
Executive Director (BVI)
Managed Disney’s international film, video and television
distribution in Asia from ‘89 to ’92, and worldwide
from ‘92 to ’94. Implemented new technologies including
video dubbing, day and date releases, Net distribution.
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Expertise |
| Internet and E-commerce
Strategy and Management |
International Strategy
and Business |
| Internet
and e-Commerce Strategy, Affiliate Marketing, Search Engine
Marketing (SEM), Search Engine Optimization (SEO), Behavioral
Analysis and Targeting, Ad Serving Technology, Database Management
and Data Mining, PR, Web Design, Site Architecture, Technical
Project Mgmt. |
International Strategy and Operation,
Global Expansion, Management of Multi National Staff and offices,
International Laws and Regulations, international Business
Processes and Regulations, International Tax Regulations,
Localization of Content and Marketing Campaigns. |
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